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Tenugui (手 拭) is a kind of fine Japanese cotton towel. It generally measures 35 × 90 cm and is white, sometimes adorned with the family “name”, or printed with various patterns, notably traditional.

It can be used daily as a handkerchief or like any other towel, for cooking, hands, dishes, etc., but also as a souvenir or decoration. Terry towels have now largely replaced its use in the home.

Tenugui can also serve as an advertising medium for shops or storytellers.